Opening the gallery

EVERYART
Daily art gallery

000

← Back to labIndependent iOS product2012—Now
EveryArt app iconEveryArt

A museum
for every day.

Discover a work of art, meet the artist behind it, and build a personal gallery—one quiet encounter at a time.

Download on the App Store EveryArt opening screen

01 / The idea

The world is already
a gallery.

“A world without art is not worth living in.”

EveryArt began with a simple frustration: art can change how a day feels, but access to exhibitions is limited by place, time and money.

So we imagined the phone as a public gallery—somewhere artists could be seen and everyone could return to beauty whenever they needed it.

LAUNCHED2012

First released in Beijing on October 24.

ART MUSEUMS400+

Historical context from the original concept research.

DAILY VISITORS5,500

Average daily attendance cited for the National Art Museum of China.

THE GAP¾

Art museums then lacked an online exhibition space or app.

02 / The product

Look closer.
Keep what moves you.

EveryArt combines daily discovery, artist profiles, personal collections and community exhibitions in one deliberately visual experience.

Original interface studies / iOS
Personal art gallery interface
01Build your gallery
Art discovery interface
02Discover daily art
Artwork comments interface
03Talk about the work
Artwork sharing interface
04Collect and share
Personal exhibition interface
05Curate an exhibition
Dark mode art discovery interface
06Follow new voices

03 / What it enables

Made for looking.
Open for showing.

01

Discover

A daily doorway into artists, periods and works you may never meet in a physical museum.

02

Understand

Context and conversation turn the image from decoration into a meaningful encounter.

03

Curate

Save what resonates and arrange a personal museum that reflects your own point of view.

04

Exhibit

Give emerging creators a place to be seen without the cost and limitations of a physical venue.

Mona Lisa artwork used in the original EveryArt campaign

04 / Why we kept going

Art was the
reason.

EveryArt launched on a severely smoggy day in Beijing. Outside felt grey; inside, we were happy because a small door into the Renaissance had just opened.

“我们需要一种生活方式,可以从尘世带我们回到文艺复兴时期或荷兰小镇上,让心灵获得片刻宁静。”

Created and maintained with Liu Nian, Cheng Wei, Zhao Pan, Zhang Yu, contributing editors, artists, friends and the people who returned every day.

Original EveryArt visual identity artwork

05 / Take the gallery with you

One work.
Every day.

View EveryArt on the App Store