Project
Feb 20, 2022
OVERVIEW
Three years ago, I designed an innovative WeChat Mini Program for Pop Mart, the popular designer toy brand. This digital platform aimed to enhance the Pop Mart experience for collectors and casual fans alike. The Mini Program featured a Digital Blind Box, allowing users to experience the thrill of unboxing virtually, mirroring the excitement of physical blind boxes. It also included a Collection Tracker, enabling fans to catalog their Pop Mart figurines and manage their growing collections. A Trading Platform was incorporated to facilitate figure exchanges between collectors, fostering a vibrant community.