Project
Mar 2, 2021
OVERVIEW
In 2021, PUBG MOBILE partnered with McLaren to create a promotional mobile webpage that serves as an in-game event portal. The core objective was to deliver an immersive vehicle showcase experience that highlights the premium quality of this cross-brand collaboration. The interactive design allows users to explore the collaborative vehicle model through intuitive gesture controls. Users can freely examine every aspect of the vehicle with 360-degree viewing angles. Interactive hotspots are strategically placed throughout the showcase area, enabling users to access detailed specifications and close-up views of specific vehicle features. The project faced two primary technical challenges. First, implementing smooth 3D interactions on mobile devices required careful optimization to balance model fidelity with performance. Second, supporting 12 different languages, including Arabic, demanded comprehensive consideration of not only text translation but also typography adaptation and RTL layout support.