Make complexity
feel intentional.
The campaign needed to feel celebratory while still organizing a large amount of serious employee-learning content.
43 / 51Brand systems2021
Meituan Spring Festival
SEASONAL CAMPAIGN / LEARNING H5
- Client
- Meituan University
- Role
- Lead Experience Designer
- Collaboration
- Client collaboration
- Year
- 2021
01 / Overview
Built from the project,
not a template story.
I led the Spring Festival H5 design for Meituan University, creating a festive entry point to operational training and learning resources.
Make complexity
Lead through
clarity and character.
I used a vivid red-and-gold system, conversational prompts and clear topic tiles to turn navigation into a seasonal guided experience.
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Homespital
↗Products & services · 2020
